Born in: Ukraine, Experience: 13 Years, Education: Diploma in PR and Marketing, CPUT
Lidia’s digital marketing experience came about because of her passion for creating meaningful stories and online campaigns that spark curiosity and engagement. Her career started in PR and marketing in 2006. She studied at CPUT (Cape Peninsula University of Technology) obtaining her PR Management Diploma and has since then completed various digital marketing courses, Google Ads certifications and a Business Systems Analysis course through UCT (University of Cape Town) GetSmarter.
She’s worked with clients from sectors such as hospitality, IT, food and beverage, education, travel and tourism, financial and accounting, fitness and wellbeing, marketing, business services, retail and automotive to list a few.
Lidia is excited about how brands today have greater impact due to the opportunities afforded by digital platforms. Not only are they highly measurable, and deliver fast results, but they also allow for instant changes and testing to achieve ongoing performance in growth.
Lidia is a creative and motivated by ongoing learning, collaborative partnerships and innovative products and platforms. Her areas of specialisation consist of setting up targeted highly converting online campaigns focusing on Google’s search, display, shopping and video campaigns. She also works with Meta (Facebook/Instagram) and LinkedIn.
In addition, as a digital copywriter and content strategist, she usually starts with the end in mind and presents a measurable approach to any strategy that she proposes and executes.