Born in: Ukraine, Experience: 13 Years, Education: Diploma in PR and Marketing, CPUT
Lidia’s digital marketing experience has evolved because of her passion for creating meaningful stories and online campaigns that spark curiosity and deliberate engagement. Her career started in PR and marketing many years ago. She studied at CPUT (Cape Peninsula University of Technology) obtaining her PR management diploma and has since then completed various digital marketing courses.
She’s worked with clients from numerous industries ranging from hospitality, IT, food and beverage, travel and tourism, financial, marketing, business services, retail and automotive to list a few. Lidia is motivated by how brands today have a greater impact due to the opportunities afforded by the world wide web. Not only is it highly dynamic and versatile, but it’s also measurable and allows for instant changes and testing to achieve ongoing innovation and improvement.
Lidia is a creative thinker and is motivated by innovative ideas and tapping into new resources for ongoing learning. Her areas of specialization consist of setting up highly targeted Google Ads (PPC) campaigns focusing on search, display, shopping, video, and mobile advertising as well as Facebook/Instagram and LinkedIn online campaigns for generating brand awareness, reach and leads.
She’s also a digital copywriter and content strategist. Her strategy usually starts with the end in mind and she enjoys a proactive approach to any strategy that she proposes and executes.
She believes that humor and a keen imagination is key to delivering her best work. She’s very detail oriented, eager to always improve on a set approach and strives to drive improved results as campaigns progress.