Nlighten was struggling to increase their registrations for their Customer Experience Management workshops in Cape Town and Johannesburg due to lack of promotion and awareness with their target audience.
We created targeted campaigns using Facebook, Google Ads and LinkedIn for reaching Marketing Directors, MD’s, owners of SME’s, Enterprise Development Managers, Customer Service Managers, Client Liaison Specialists, and Brand Managers. The granular targeting capabilities afforded by these platforms allowed us to segment campaign audience levels and measure performance to see which platforms were generating the most inquiries and the CPA’s delivered. Budgets were then shifted to the platform where the best ROI was generated.
“Lidia's knowledge and efficiency, when it comes to running a campaign, are top level. Lidia made the process very easy, as a client, and was able to easily direct me where my involvement was necessary otherwise she was more than capable of fulfilling the complete needs of the campaign with great accuracy. The methodologies used and the demographic tests were very accurately setup and the reports showed clear impressions and positive interaction. Lidia is very professional and completed all projects as if she was a permanently invested member of our organisation. I would highly recommend her services.”
